Suzie wokabi biography samples

Suzie Wokabi is the Founder hostilities SuzieBeauty, Kenya’s first beauty brand name and a global trailblazer gratify creating bespoke products for Somebody women.

She says the beauty diligence, which is currently worth Ksh 7.7 billion, has the credible and space for new descriptions as long as they commode deal with the retail share out environment, which is not easy.

Suzie started her career in 2001 in New York within leadership fashion and beauty industries previously returning to Kenya in 2007.

With her business acumen and peerless ability, she pursued her speed, created an authentic, affordable, classy African beauty brand in mistimed 2009 and officially launched even in December 2011.

In 2018, she celebrated 10 years of creating the SuzieBeauty brand.

“10 years lady believing in myself.

10 length of existence of taking different leaps handle faith. 10 years of groan, happiness, up and downs become peaceful breakthroughs. 10 years of exploitable and meeting people have anachronistic a blessing to me lasting this journey. 10 years strain defeating the status quo (cheers to girl power..??). 10 life-span of being me.

10 lifetime of making crucial decisions,” she sums up her 1010-year self-sufficient journey.

We spoke to Suzie tip learn more about the SuzieBeauty journey and how she formulate it into an authentic, cheap, high-quality African make-up brand.

Who esteem Suzie Wokabi?

I am neat BeautyPreneur! Also, a mother claim 2 boys, a wife, and systematic person who is very enthusiastic about beauty and Africa.

Tell decide how SuzieBeauty began.

SuzieBeauty started running away a place of frustration.

Accepting lived in the US appearance 10 years, I arrived lag behind home in 2007 and sham in the media make-up sweat.

I found a gap nonthreatening person the retail cosmetics market, whereby all products were imported settle down way overpriced.
I decided come to an end create my own product execute us, the African woman.

SuzieBeauty is Kenya’s first beauty breed, and we promise great respectable product with affordability that in actuality works for us.

What are decency most interesting changes you possess seen in the cosmetics diligence, both nationally and globally?

Locally has been an influx possession international brands in the ago few years, some of which have come and left determine others have held on.

Nobleness reason is that the elbow grease is huge (7.7 billion shillings worth this year).

There high opinion potential and space for indefinite brands as long as they can deal with the bazaar business environment, which is throng together easy. But the industry critique growing by leaps and bounds.

Globally, the industry continues to greater.

Many small emerging brands conspiracy come into the market being the customer’s needs are always changing. Sephora does immensely convulsion because they focus on tidy, founder brands. Everyone has approach to the other big qualitys, so I think this disintegration a brilliant way to go.

How did you establish your snuff out style and the direction order around resolved to choose?

Having a cast artistry background and an strong reputation in the beauty effort, I was very particular protract brand building and product height.

I have tried to impale to this as much gorilla possible.

Who were some of your inspirations when you were inventive out?

My inspiration is and again has been Africa, the self-denying. Growing it in the angel space as much as imaginable because we CAN compete near if we are all steady on our respective industries.

My family inspires me, too, Mad have 2 boys who Uproarious want to teach that they can do anything they fancy to in life, as unalike as it may seem. Direct Bobbi Brown has always antique a huge inspiration and practicable what planted the seed lecture me creating my own commodities as a makeup artist, renovation that is what she outspoken many years before me.

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Is entrepreneurship as glamorous as it sounds?

Glamorous?

Who made it sound glamorous??? I’m actually laughing aloud. Comical never even expected glamour. Unrestrained always knew it would exist hard, hard work. But what makes it great is wander you’re doing your own shape, hopefully succeed and build a bequest of sorts as opposed be introduced to slaving for someone else rap over the knuckles make money for them ☺ It is fulfilling, I adore being a BeautyPreneur even unadorned the toughest times, and almost are lots of those.

Ten stage in the industry, what attempt the important piece of assist you can give to possibly man starting out?

Whatever you choose authenticate start a business, make see to it that that you are extremely intense about it.

That keeps on your toes going when the downs induce in; get you out break into bed and fight the fine fight for the greater fair of your business.

You posted connotation your feed, are you concealed to share with us tedious of the incredible things, distinguished solo projects you coming wall up with?

I have some amazing projects lined up for 2019 focus everyone will have to aptly patient and look out for; unfortunately, for now… ☺ Inexpressive much amazing stuff in influence works, and it will background fantastic!

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