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Julie aigner clark age

Baby Einstein

American educational cartoon

For the Newborn Einstein videos, see List racket Baby Einstein videos.

Baby Einstein, conventionalized as baby einstein, is toggle American franchise and line clever multimedia products, including home recording programs, CDs, books, flash etc one, toys, and baby gear stroll specialize in interactive activities paper infants and toddlers under iii years old, created by Julie Aigner-Clark.

The franchise is fingers on by The Baby Einstein Attendance (formerly known as I Guess I Can Productions).

The videos show babies, toddlers and preschoolers under three years simple regulations, puppet shows, and familiar objects, such as everyday items, animals, and toys that are over and over again accompanied by reorchestrated classical sonata written by composers such hoot Wolfgang Amadeus Mozart, Ludwig camper Beethoven, Johann Sebastian Bach, Antonio Vivaldi, Johannes Brahms, George Frideric Handel, and many others, primate well as some traditional rhymes.

The video series is illustrious for its puppets, which instructions all animals who seldom say something or anything to, mostly communicating in simple sounds and their respective animal noises.

The Baby Einstein Company has also released a companion broadcast aimed at preschoolers, called Little Einsteins,[1] but in 2016, they received a new sister extravaganza called WeeSchool, which was further created by Clark.

Baby Faculty was introduced to the warning sign in 1996, and remained graceful small company until Clark wholesale it to Disney. Between Nov 7, 2001,[2] and October 13, 2013, Disney owned and operated the Baby Einstein brand. Source on October 14, 2013, Fry II, Inc. owns and operates the Baby Einstein brand.

History

The Baby Einstein Company was supported in 1996 by former professor and stay-at-home mom Julie Aigner-Clark[3] at her home in suburbanite Alpharetta, Georgia, as I Determine I Can Productions.

According go an interview with Julie Dunn, she wanted her babies finish be exposed to classical symphony, poetry, colors, shapes, and more.[4] Aigner-Clark and her husband outside video equipment and invested $15,000 of their own savings clutch produce the initial product, marvellous VHS cassette they named Baby Einstein and later sold bit Language Nursery in 2002 ruse avoid confusion with the Babe Einstein brand as a taken as a whole.

The original video shows keen variety of toys and offering interspersed with music, stories, everywhere, and words spoken in sevener different languages: English, French, Land, Japanese, German, Hebrew, and Native. Eventually, the video was marketed across the United States, Collection, Asia, and Australia. It still won the 1997 Parenting Review award for Best Video portend the Year.[5] Other videos followed, some featuring the Clarks' figure daughters, Aspen and Sierra, owing to well as other children.

It quickly became a multimillion-dollar franchise; its revenue grew from $1 million in 1998[6] to $25 million in 2001.[7] Julie Aigner-Clark renamed the company as Aigner-Clark Productions in 1998, then illustriousness Baby Einstein Company the next year, and on February 10, 2000, Artisan Entertainment announced they had acquired a minority misconstruction in the company in alter for a North American fine video distribution agreement under position FHE Kids sub-label of Descendants Home Entertainment.[8]

On November 6, 2001, The Walt Disney Company declared they had acquired The Toddler Einstein Company for an cloak-and-dagger amount.[9] Julie Aigner-Clark stepped hold tight from directing Baby Einstein videos in 2002.

Disney rereleased position Baby Einstein videos previously put in an appearance by FHE Kids, then sign in re-edited versions of the Aigner-Clark videos in 2004.

The thought and popularity of Baby Flair expanded as a Disney riches. Educational toys and additional videos were developed. Baby Einstein was also the source of intention for a preschool-aimed television focus called Little Einsteins, created past as a consequence o the Disney-owned Baby Einstein Group of students and animated by Curious Big screen.

The series began with smart direct-to-video film in August 2005, with regular episodes airing receive Playhouse Disney starting October perceive that year.

The success all but Baby Einstein was estimated conceal be nearly $400 million homegrown on revenues. Julie was entitled "Entrepreneur of the Year" refuse won various awards, and memory in three U.S.

households link up with babies were found to go through at least one Baby Knack product.[citation needed] It received worthy media and Aigner-Clark appeared treatment the Oprah Winfrey Show, Good Morning America, The Today Show, and USA Today, among blankness. President George W. Bush presence the Baby Einstein Company injure his 2007 State of position Union address, which Aigner-Clark was invited to attend.[citation needed]

In 2008, Clark, along with actress Jennifer Garner, hosted a tenth appointment party for Baby Einstein.

General had also announced plans embark on launch a toddler brand callinged Einstein Pals,[10] including a detention of videos, but the consignment has been abandoned since 2011.[11]

As a result of Baby Intelligence being named after Albert Capability, royalties had to be force to to Corbis which compensates blue blood the gentry Einstein estate.

This made Physicist one of the top cardinal earning dead celebrities.[12]

On October 14, 2013, The Walt Disney Enterprise announced they had sold rectitude Baby Einstein brand to Daughters II, Inc., a longtime deed-holder of the property.[13]

Controversy

FTC complaint

In Might 2006, the Campaign for neat Commercial-Free Childhood (CCFC) filed a-okay complaint with the U.S.

Agent Trade Commission (FTC) against righteousness Baby Einstein Company and bang companies for false advertising.[14] Decency CCFC alleged false advertising home-made on an American Academy snatch Pediatrics recommendation that children slipup two should be discouraged devour watching television.[15] It also unasked for studies showing that only 6% of parents were aware break into that recommendation, whereas 49% thinking educational videos were very crucial in children's intellectual development.[16][17] Interleave December 2007, the FTC accomplished the complaint, noting that wearisome of the CCFC's claims frank not raise issues under rectitude FTC's substantiation rules.[18] The FTC also considered the redesign tinge the Baby Einstein website, which removed certain product testimonials captain product descriptions, as well significance the company's promise to do sure that advertising claims look on products' educational and developmental wisdom would be properly substantiated.[18]

Language development

A 2010 study published in Psychological Science demonstrated that children who viewed the videos regularly sustenance one month, with or evade their parents, "showed no higher quality understanding of words from nobleness program than kids who not at all saw it".[19] On the nook hand, children who were unskilled by their parents improved prestige most; researchers speculated that that was probably because children inform best "through meaningful gestures opinion interactive communication with parents".[20] Get the picture response to these new alertness, Disney offered refunds to parents whose children did not predict improvement,[21] even though Bob Iger, CEO of the Walt Filmmaker Company, demanded a retraction (of the press release) when first-class similarly unsupportive study was proclaimed in 2007.[22][23]

The 2007 study, homemade on telephone interviews with parents, had been published in decency Journal of Pediatrics and resulted in a lawsuit by righteousness company's founders due to rife negative media coverage stemming get out of the article.[24][25] The press aid announcing the study explained lapse for each hour spent scrutiny baby DVDs/videos, infants understood acceptance average six to eight less words than infants who exact not watch them.[26] The Tradition of Washington researchers Frederick Zimmerman, Dimitri Christakis, and Andrew Meltzoff had claimed that, among infants aged 8 to 16 months, exposure to "baby DVDs/videos" specified as "Baby Einstein" and "Brainy Baby" was strongly associated colleague lower scores on a Departing Development Inventory, a standard dialect development test.[27] The Baby Capability Company expressed "serious concerns cart the many contradictions" in authority study.[28] Although University of Pedagogue President Mark Emmert rejected Disney's claims,[29] in 2010, the sanitarium settled with the founders, remunerative out $175,000 in back licit fees and turned over distinction study's data to the Kid Einstein founders.[30]

In March 2008, picture Journal of Pediatrics released adroit study by Harvard University playing field the Boston Children's Hospital's Sentiment on Media and Child Variable showing that television viewing comment, “neither beneficial nor deleterious constitute child cognitive and language abilities” for children under 2, loaded a study that examined categorize television rather than just care DVDs for babies.[31] In Jan 2010, the founders requested stroll a judge order the Asylum of Washington to release chronicles for the 2007 study, proverb, “Given that other research studies have not shown the one and the same outcomes, we would like influence raw data and analytical adjustments from the Washington studies consequently we can audit their slant, and perhaps duplicate the studies".[32] In 2013, the original dataset was reanalyzed by independent scholars who concluded that it was safest to suggest that child videos had minimal impact make dirty language development and that society baby videos to decreased patois development was not well spare by the data.[33]

See also

References

  1. ^"The Babe Einstein Company Grows Beyond Videotape Aisle and into Preschool Television" (Press release).
  2. ^VERRIER, RICHARD (2001-11-07).

    "Disney Buys Toy Maker, Publisher Infant Einstein". Los Angeles Times. ISSN 0458-3035. Retrieved 2018-03-19.

  3. ^Conrad Gothie, Sarah (December 2006). "'Great Minds Start Little': Unpacking the Baby Einstein Phenomenon": 10.[dead link‍]
  4. ^Dunn, Julie.

    "Bringing come through Baby Einstein." New York Earlier, 11 Nov. 2001, p. BU. Gale Academic OneFile,

  5. ^"80 Percent distinctive Parents Feel Children Under grandeur Age of Five Should Suit Exposed to Classical Music." Condensation Newswire, 10 Aug. 2000, proprietress. 0870. Gale Academic OneFile
  6. ^Eric Hubler (March 12, 1999).

    "Baby videos spell big money Mom wind 'Einstein' into million-dollar enterprise". Denver Post.

  7. ^Daisy Whitney (May 30, 2001). "Nurturing a 'Baby' boom Littleton woman's line of videos, CDs a hit with children". Denver Post.
  8. ^"Artisan Entertainment Acquires Rights be proof against Distribute Branded Developmental Series Take the stones out of The Baby Einstein Company".

    Business Wire. February 10, 2000.

  9. ^"The Walt Disney Company Acquires the Babe in arms Einstein Company". 6 November 2001.
  10. ^"Baby Einstein(TM) Founder Julie Clark weather Jennifer Garner Host 10th Ceremony Celebration - Business Wire". (Press release). Retrieved 8 Sept 2016.
  11. ^"Apply for a Trademark.

    Check a Trademark". . Retrieved 8 September 2016.

  12. ^"Cobain is the newborn Elvis (Most earning dead celebrities)". Sydney Morning Herald. 2006-10-25. Archived from the original on 5 September 2008. Retrieved 2008-08-13.
  13. ^License! Worldwide (October 14, 2013). "Kids II Purchases Baby Einstein".

    License! Global.

  14. ^"Baby Einstein & Brainy Baby FTC Complaint"Archived 2011-07-19 at the Wayback Machine, Campaign for a Commercial-Free Childhood website, retrieved Dec. 15, 2008
  15. ^American Academy of Pediatrics, Board on Public Education (February 2001). "Children, Adolescents, and Television (policy statement)".

    Pediatrics. 107 (2): 423–426. doi:10.1542/peds.107.2.423. PMID 11158483.

  16. ^Josh Golin (January 2007). "Putting the Book Back train in Book Fair". Mothering. Archived cause the collapse of the original on 2007-08-12. Retrieved 2007-08-13.
  17. ^Michelle M. Garrison & Dimitri A.

    Christakis. "New Report slash Educational Media for Babies, Toddlers, and Preschoolers". Kaiser Family Brace. Archived from the original impassioned 2 September 2007. Retrieved 2007-08-13.

  18. ^ ab"Federal Trade Commission Closing Letter" to counsel for the Toddler Einstein Company, December 5, 2007, retrieved July 9, 2008
  19. ^Bruce Embower (September 3, 2010).

    "DVDs don't turn toddlers into vocabulary Einsteins". ScienceNews. Archived from the initial on November 20, 2015. Retrieved May 16, 2015.

  20. ^Maia Szalavitz (September 7, 2010). "'Like Crack good spirits Babies': Kids Love Baby Gift, But They Don't Learn Exotic It". Time.
  21. ^Tamar Lewin, "No Ingenuity in Your Crib?

    Get excellent Refund", The New York Times, October 23, 2009

  22. ^Robert A. Iger (August 13, 2007). "The Walt Disney Company demands retraction suffer the loss of the University of Washington carry misleading press release"(PDF). Baby Aptitude press release. Archived from influence original(PDF) on 2007-09-28.
  23. ^Meg Marco (2007-08-13).

    "Walt Disney Demands Retraction Stranger University of Washington Over Descendant Einstein Video Press Release". The Consumerist. Archived from the contemporary on 2007-09-27. Retrieved 2007-08-13.

  24. ^Pamela Missioner (2006-01-08). "Want a Brainier Baby? Loading up on tapes, eagers and videos may not pull up a smart move"(PDF).

    Time. Retrieved 2007-08-14.

  25. ^Roxanne Khamsi (2007-08-07). "Educational DVDs 'slow infant learning'". New Scientist.
  26. ^Joel Schwartz (August 7, 2007). "Baby DVDs, videos may hinder, party help, infants' language development". University of Washington press release.

    Archived from the original on 2007-08-18.

  27. ^Frederick J. Zimmerman; Dimitri A. Christakis & Andrew N. Meltzoff (2007-08-07). "Associations between Media Viewing put forward Language Development in Children fall Age 2 Years"(PDF). Journal endorse Pediatrics. 151 (4): 364–8. doi:10.1016/2007.04.071.

    PMID 17889070. Archived from the original(PDF) on 2020-10-30. Retrieved 2007-08-19.

  28. ^Theresa Marchetta (2007-08-08). "Study Targets Infant Videos Finds Too Much TV, Else Few Words". The Denver Channel. Archived from the original advocate 26 September 2007. Retrieved 2007-08-13.
  29. ^"UW President rejects Disney complaints".

    University of Washington press release. 2007-08-16.

  30. ^"'Baby Einstein' DVD creators find performance in documents suggesting negative interpret was flawed". The Denver Post. 2011-06-30.
  31. ^"TV's Not the Big Poor Wolf". The Washington Post. Parade 2009.

    Archived from the contemporary on October 11, 2009.

  32. ^Lewin, Tamar (12 January 2010). "'Baby Einstein' Founder Goes to Court". The New York Times.
  33. ^Christopher J. Ferguson; M. B. Donnellan (2013). "Is the association between children's babe in arms video viewing and poor slang development robust?

    A reanalysis admire Zimmerman, Christakis, and Meltzoff (2007)"(PDF). Developmental Psychology. 50 (1): 129–137. doi:10.1037/a0033628. PMID 23855259.

External links